Prepared for MSR Surveys

Your own field survey platform, built around how MSR works

Following our discussion, here is how we would like to take this forward. A few questions about your fieldwork, a phased delivery plan shaped by your answers, and the security and compliance measures that protect your data and your clients' data from day one. Treat the plan as our starting point. We will refine it once we hear from you.

Start the survey · 7 min Data stays in India DPDP Act ready Encrypted on phone and server Independent security audit
MSR FieldDiscovery survey
Step 1 · Discovery

Answer on the app your surveyors will use

This survey works the way your field app will: one question at a time, saved as you go, with a short note on why we ask each one. Enter your name to begin.

    Step 2 · Delivery plan

    Live in the field after Phase 1, then built up in steps

    Each phase ends with something your team uses in real surveys. Later phases add to a working system, so nothing waits on the full build.

    PHASE 1 · WEEKS 0–6

    Admin portal + Android app

    • One week of design and sign-off with your team
    • Web survey builder with skip logic and Telugu / English
    • Assign work by constituency, mandal, village or booth
    • Android app that works fully offline and syncs later
    • The same app as a web link for iPhone users until the iOS app is released
    • Compliance and security built in from day one: consent, encryption, India hosting
    • GPS, timestamp and duration on every response
    • Quotas, user roles and Excel / CSV export

    Outcome: a pilot survey on your own app in week 6

    PHASE 2 · WEEKS 6–10

    Dashboards and live monitoring

    • Live map of interviews and progress against quotas
    • Automatic flags for short, same-spot or fake-GPS interviews
    • Supervisor review with audio, photos and call-backs
    • Results dashboards by constituency, with crosstabs
    • Optional logins for your political clients

    Outcome: catch bad interviews the same day

    PHASE 3 · WEEKS 10–12

    iOS app and launch

    • The same app on iPhone and iPad, from one codebase
    • Independent security audit, with every finding fixed
    • Released on the App Store and Google Play under MSR's own name
    • Training for supervisors and surveyors

    Outcome: full launch on every device your team carries

    Timelines and scope will be confirmed after we review your answers in Step 1. For example, phone surveys or a large surveyor team would change Phase 1.

    Step 3 · Compliance and security

    Political data, handled with care

    Opinion data that can include caste, religion and voting intent is among the most sensitive data a firm holds. These protections are part of Phase 1, not added later.

    Indian data protection law

    DPDP Act 2023 · DPDP Rules 2025
    • Consent screen in the respondent's language, with each consent recorded
    • A stated purpose for each survey, and automatic deletion when it ends
    • A breach response process, and a data processing agreement between us

    Data stays in India

    Hosting · CERT-In directions 2022
    • All servers and backups in Indian data centres
    • Security logs kept for 180 days
    • Incidents reported to CERT-In within 6 hours

    Election law safeguards

    Representation of the People Act · s.126, s.126A
    • Client dashboards can be locked during the 48-hour silence period
    • Exit-poll results held back until the Election Commission's window closes

    Security protocols

    OWASP mobile and web standards
    • Encryption on the phone, in transit and on the server
    • Two-step login for admins, and each surveyor's account tied to their phone
    • Remote wipe of lost phones, and a log of who viewed or exported what
    • Independent security audit by a CERT-In empanelled firm before launch

    Consent wording and contracts will be reviewed by a lawyer before go-live.